FAC & Record Play Present: Unblocking The Sync

On the heels of last week’s A:E Day, The Featured Artists Coalition along with Record Play hosted ‘Unblocking the Sync,’ a new event outlining the sync industry and how an artist can crack the code on how to get their music used in consumed visual media.

Our event began with Kier Carnihan, author of ‘Unlocking the Sync,’ the inspiration for this event, discussing the basics of the sync industry, from what is (and isn’t) to what it can mean for an artist to get their music featured on a television show, in a movie, on an advertisement, or in promotional material. This was accompanied by some great additional questions by our own BEAT board chair and artist Roxanne de Bastion, who was able to offer some more perspective on the subject from the artists’ side.

Following a short break, our wonderful panel, consisting of representatives from Record Play, Sentric, and the FAC, as well as artists Roxanne de Bastion and FEMME. Our panel discussed their different approaches to sync, along with how they’ve found ways to be as successful as possible. This included how to approach music supervisors, when to have mastered pieces of audio, deadlines, and how to tailor music pieces best to what a sync team may be looking for when choosing music to accompany their visual media. 

The night concluded with some video submissions from attending artists. Using a sample promotional video provided by Mr Carnihan, artists were given the opportunity to apply their own music to the video to try their hand at sync. Each video submission was followed by some professional feedback, as well as discussion on why each artist’s approach was unique and conveyed different messages.This segment was a phenomenal cap on the night, as it tied together our conversations with pure examples, giving our attendees lasting thoughts and ideas to take away from the event.

We’re beyond grateful to Tileyard Studios for allowing us to use the wonderful space for the event, as well as our sponsor Portobello Road Gin for providing spirits for the evening full of networking, education, and first steps for new artists. Keep an eye on our calendar for upcoming events, including more synchronisation nights!

Kier Carnihan 's Unlocking The Sync Ebook can be downloaded for free here.

For more information on the FAC, our newsletter, or our PRO membership, please contact Jordan.