Looking back at the FAC & Amex Unsigned Mentor Day

The FAC, in partnership with Amex Unsigned, hosted an Artist Mentor Day at The Dome in Tufnell Park, bringing together emerging artists and leading industry professionals for a day of insight, discussion and practical support. 

Curated in response to artist research, the event focused on three key areas: the role of social media in today’s music business, access to funding and health and wellbeing, and the importance of building strong music communities.

 Artists heard directly from expert speakers representing platforms and organisations including YouTube, TikTok, Nettwerk Music Group, Blackstar Agency, ITB Booking Agency, Help Musicians, Music Minds Matter and Iluvlive, with opportunities for direct conversations and networking throughout the day. 

The Mentor Day showcased how the FAC and American Express Unsigned are working together to give emerging artists access to the industry.