Gigi Moss

2025 Step Up Breakthrough Lab Awardee


The North London artist has always sought to use music to find expression, twisting melodies into unexpected shapes in the process.
— Clash

Reaching a mass online audience through DIY short-form video, Gigi’s music has struck a real chord in 2025.

With zero promo, her track High Hopes - released in September - accumulated 500k streams in less than four weeks. The follow-up, Last Letter, has carried on that momentum - translating Gigi’s TikTok and Instagram following into millions of streams. With a sound that sits somewhere between Adele, Olivia Rodrigo and Taylor Swift, exciting things await in 2026.