AFEM: Promoter Good Practice Guide

The Association For Electronic Music has launched its Promoter Good Practise Guide, in association with top industry players including CAA, WME, Primary Talent, and Resident Advisor, among others

The Guide aims to recommend best practice for promoters working across electronic genres, coming against a backdrop of DJ music enjoying a boom in popularity and touring success. It launches with a focus on grassroots venues and touring circuits, while acknowledging that the growing commercial appeal of the genre presents new challenges around partnerships and marketing strategies for promoters.