Unsigned is an American Express initiative that backs UK grassroots venues and helps create breakthrough opportunities for emerging music talent through unparalleled access to live gigs, ad syncs and mentorships. 

Launched in the wake of the pandemic, Unsigned was born from an understanding that people in the arts were struggling. Now entering its third year, Unsigned has grown into a powerful platform that backs a diverse community of artists and live venues, giving artists access to the stage where they can perform, explore their passion and build confidence.

The Amex Unsigned program aligns perfectly with the values of the FAC. This unique partnership aims to elevate and promote both the Amex Unsigned and FAC artists through specific activities including mentor days, artists' support and showcases that aim to put the artists in front of the wider music industry.